Bentley Motors unveils new retail concept

24 Sep Bentley Motors unveils new retail concept

(Oilandgaspress) 24/09/26, – Bentley has unveiled a new global retail concept, transforming the traditional automotive showroom into a more immersive, digitally connected luxury environment. Making its debut at Jack Barclay, Bentley’s flagship retailer in London, the new concept will ultimately shape the customer experience across Bentley’s global network of more than 220 retailers in over 60 markets.

Established in 1927, Jack Barclay in London – named after the famous 1920s Bentley racing driver John Donald ‘Jack’ Barclay – is the oldest Bentley retailer in the world and therefore a fitting location for the new retail concept to debut.

Paying homage to Bentley’s rich 107-year heritage, while balancing its evolving brand identity and the changing expectations of customers today, the new retail concept moves away from the conventional linear showroom in favour of a hospitality-inspired space designed for discovery and personalisation. Sculptural architecture, tactile materials and digital technology combine to create a more intuitive customer journey, whether configuring a new Bentley, exploring craftsmanship and materials or experiencing the moment of handover with a personally commissioned new car

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