13 Aug Hyundai and KIRARA Release a Musical Interpretation of Technological Refinement
(Oilandgaspress) 13/08/26 – Hyundai Motor Group (the Group) has partnered with Korean electronic music artist KIRARA to debut ‘Temper,’ a musical composition that translates the Group’s technology development philosophy into an auditory experience.
‘Temper’ reimagines the journey of raw materials transforming into finished vehicles through advanced manufacturing processes, weaving complex beats and synthesized textures to capture the precision of innovation. The Korean title ‘Jeongryeon’ (정련, or Jīngliàn精鍊 in Mandarin) refers to the process of refining materials by removing impurities to reveal their purest and most valuable form. This collaboration expresses the Group’s technology development efforts through music, representing a new approach to connecting with customers on a sensory level.
“Working on Hyundai Motor Group’s new technology was a constant source of wonder, much like when I first learned synthesizing. I wanted to express the refined technology and the feeling I had when encountering it through equally refined music.” – KIRARA
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