Eni's Enjoy car sharing scheme, record numbers for the third month with 55 thousand members and over 200 thousand rentals
55 thousand registered customers and over 200 thousand rentals in just three months; these record numbers, together with hundreds of new subscriptions every day, demonstrate the success of the Enjoy car-sharing scheme in Milan.
The free online registration with immediate recognition of driver’s licence and credit card; the use of a red Fiat 500 (the safe and trendy 4 seater compact car), an innovative and simple service that lets you rent an Enjoy car as soon as you’ve signed up; the most competitive rates on the market (25 cents per minute and 10 cents per minute at standstill). These features have enabled Eni’s car-sharing service to conquer Milan – and from June it will be available in Rome with a fleet of 600 Fiat 500s. Next city will be Turin.
A key element of the success of Enjoy is that it is available via smartphone: by using the App you can quickly locate the nearest car, book it and open it – it’s as if it you were actually using a remote control. The App also lets you view the details of the car you’ve just hired, including the cost. A revolutionary App which has removed the need for the paperwork-based process of other car-sharing services. Before Enjoy, infact, these systems required a card to open the car. An example of Italian innovation – thanks to the fruitful partnership with Fiat and Trenitalia, in range of new sharing economy business models.