Mahindra to acquire Peugeot Motocycles to drive sustainable growth

Mahindra Two Wheelers Europe, a subsidiary of Mahindra & Mahindra Ltd. (M&M Ltd), part of the USD 20.7 billion Mahindra Group headquartered in Mumbai, India and Groupe PSA, today announced that Mahindra Two Wheelers Europe will acquire all outstanding shares in Peugeot Motocycles (PMTC). This reaffirms the commitment of the Mahindra Group to the future growth of Peugeot Motocycles, headquartered in Mandeure, France.

Earlier in January 2015, Mahindra Two Wheelers Europe had acquired a 51% equity stake in PMTC from PSA with the aim of growing the business.

Mahindra Two Wheelers Europe and the PMTC team have worked together on reorganizing and building the ’Performance 2020’ plan, which was unveiled in July 2018. It lays the foundations to strengthen the company’s operations to achieve future growth in core markets such as the G7 (Europe), while expanding into new geographies, including select Asian markets.

This growth plan is backed by a robust investment plan which includes the launch of seven new products between 2019 and 2021. The brand’s presence in Europe will be fortified, with France remaining a major market and PMTC’s headquarters still based in its historical location, Mandeure.

Source / More : Groupe PSA

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