Neste’s campaign for Finnish work
To celebrate Finland’s 100 years of independence and Finnish work, Neste and Ponsse released a new version of Finlandia, the symphonic poem composed by Jean Sibelius on 4 December 2017. The video is part of Neste’s campaign for Finnish work. The target, 100 000 views, was reached in just 32 hours. Therefore Neste wants to broaden the scope of the campaign and challenge other companies to join in on the effort.
“We would like to thank everyone who has watched the video and we are extremely happy about how quickly people have taken this campaign to heart. Finnish work and taking pride in one’s work are clearly important themes for many of us. Therefore we want to raise our stakes in this campaign and challenge other companies and organizations to donate to this cause, too. Our target is to double our donation to the campaign given that a million people will watch the video. Our primary goal is that this campaign would make it possible for the unemployed people to take jobs also further from their homes,” says Mika Hyötyläinen, Vice President of Marketing for Marketing & Services business area at Neste.
The campaign, Finlandia by Forest Machines, will run until the end of the year 2017. The sum to be donated will increase each time someone watches the video after the first 100 000 views, up to EUR 40,000. The initial sum of EUR 20,000 promised by Neste has already been achieved.
The Finnish National Organization of the Unemployed, Työttömien keskusjärjestö ry, has joined the campaign as an official partner, and the donation will be made together with the organization in January 2018.
Source / More: Neste Corporation
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