OMV implements international advertising measures

OMV, the international, integrated oil and gas company headquartered in Vienna, has taken the first steps towards enhancing its international brand positioning. At ADIPEC (Abu Dhabi International Petroleum Exhibition & Conference), held from November 13 to 16, 2017, OMV’s presence at the fair will be complemented by advertising measures at the most important and popular traffic junctions in Abu Dhabi for the first time.

The campaign shows a landscape image from the Zell am See region in Salzburg. The slogan “OMV – Austria´s know-how for Abu Dhabi” underlines OMV’s thirst for innovation and technological strength. The striking advertisement can be seen as a billboard on the streets, at Abu Dhabi International Airport, and as a bridge banner over main roads.

Magdalena Moll, OMV SVP Corporate Affairs & Head of Corporate Communications:

“With this campaign we want to enhance awareness of OMV in the growth region of Abu Dhabi. That’s why we deliberately chose a theme from beyond the OMV business. This clearly differentiates us from the competition and allows us to profit from the positive perception of Austria in Abu Dhabi. The next step will see us position OMV as a competitive player and powerful partner with many years of technology know-how.”

Source / More: OMV

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