Shell Most Targeted By Activists
Shell has become the brand most targeted by activist groups, according to a digital service that tracks NGO campaigns worldwide.
Sigwatch, which monitors more than 4,000 activist groups globally, is expanding its service via a new website that provides a greater wealth of data regarding the threats posed to businesses by NGOs, and the issues that are sparking pressure.
The company has found that Shell is the company most criticised by activists in 2012. Shell has also seen the largest rise in activist criticism compared to 2011, along with Monsanto, Apple and Bank of America. Companies that have seen NGO attacks decline markedly over the same period include BP, Holcim and BHP Billiton.
“Shell is a very good example of an elephant company,” said Sigwatch founder and MD Robert Blood. “It gets targeted because its big, and activist groups feel if they can change Shell they can change the industry.”
Arun Sudhaman 29 Jun 2012