ADNOC and UAE Pro League Announce Title Partnership
The Abu Dhabi National Oil Company (ADNOC) and the UAE Pro League announced today, ADNOC’s title sponsorship of the league, which will see the UAE Pro League renamed the ADNOC Pro League. The sponsorship agreement of the professional league of United Arab Emirates (UAE) football competitions will commence from the start of the 2021-2022 season. The agreement is worth AED80 million, making it the single largest sponsorship deal in the league’s history.
The title partnership underpins ADNOC’s commitment to improving the health and wellbeing of the UAE community through its integrated sports and wellbeing programs. Through this agreement, ADNOC is taking a leading role in shaping the future development of football in the country as it aims to connect the sport with the community in new and innovative ways and to nurture emerging talent.
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