Bp extends forecourt convenience relationship in UK

Bp extends forecourt convenience relationship in UK

bp and M&S have agreed to extend their convenience agreement until 2030, aiming to build on the ‎success of their 16-year collaboration and work together to evolve the forecourt offer as customers’ ‎behaviour changes over the next decade.‎

The pair first teamed up in 2005 to introduce M&S Food stores at bp retail sites in Great Britain and ‎transformed the market by offering a tailored curated range of fresh quality food for the customer on ‎the move. M&S Food is now available at almost 300 bp-operated sites across Great Britain.‎

‎“We’re proud to continue to build on nearly two decades of our great partnership with M&S, one of the ‎UK’s leading food retailers,” says Alex Jensen, bp’s senior vice president for mobility and convenience, ‎Europe and Southern Africa.

The convenience sector continues to grow, fuelled by changing consumer demands – shopping little ‎and more often and topping up at convenience stores, and the growing trend for delivered food. During ‎lockdown, customers were buying 20% more at bp forecourt stores and this trend continues as the ‎forecourt becomes an integral part of the community.

Based on Euromonitor analysis, in 45 of the leading economies of the world convenience is expected to ‎nearly double by 2030, growing at more than 5% a year.‎

Today, customers can choose from a wide range of curated M&S Food products with some bp stores ‎stocking up to 1,300 different M&S Food products.‎

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