New Quatreus tool aims to maximise Offshore Europe lead capture
Events specialist Quatreus has launched a web-based tool for maximising the value of leads generated at major events like Offshore Europe.
The qbit tool is specifically designed for lead capture on busy exhibition stands and has been developed to run from laptops, tablets and smartphones. Already in use by a number of major UK companies including BT, qbit features a Q&A format which allows users to establish relationships with visitors rather than just collect their details. Unlike most other lead capture tools, qbit has been built to function on minimal connectivity including low-level GPRS ” across multiple platforms, which makes it ideal for exhibition halls where signal can often be poor or patchy.
Another key feature is a facility for emailing out targeted material to a lead’s inbox while they are still visiting the exhibitor’s stand.
Quatreus managing director Richard Edwards said: “We find that being able to get a relevant link into a lead’s inbox instantly builds credibility. “With qbit, leads are captured in an interactive and engaging way, helping to immediately establish a relationship by starting the follow-up process then and there.” Once back in the office, data collected using qbit can be segregated, managed, analysed and harnessed to develop strategic communications with prospects. Mr Edwards added: “Because we’ve deliberately put the emphasis on relationship-building, visitors go away with a favourable first impression, while exhibitors can track their qbit leads post-event, significantly improving how accurately they can quantify the return from their investment.” Team managers can also use qbit’s live lead-taking feature to encourage both team and individual performance.
List prices for qbit packages start at £545, but Quatreus is offering all OE exhibitors discounts of up to 25%. More information from Gill Mayhew on +44 (0) 20 7101 2568 or visit www.quatreus.com/OEoffer.
More information from Jamie Hazelwood, Quatreus New Business Development and Technical Manager, 07718 110222; firstname.lastname@example.org
NOTE TO EDITORS: Quatreus Ltd is an events and business relationships specialist, based in Suffolk, UK, and launched in 2004. The company supplies event and exhibition support products and logistics services to a range of clients across the UK, among them BT. Quatreus is also the pioneer of the experience centre, a realistic, customised interactive built environment concept through which businesses can more effectively reach customers, staff, investors and other stakeholders.
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