Total announces its decision in a competition between ad agencies: Publicis Conseil for Corporate and BETC for Marketing & Services

Total announces its decision in a competition between ad agencies: Publicis Conseil for Corporate and BETC for Marketing & Services

To support its international development goals and boost its communication strategy, Total Group launched a competition between advertising agencies beginning last January.
Interested agencies were invited to submit a comprehensive branding proposal as well as a selection of advertisements and tools to raise the company’s profile and image. The objective also involved identifying strategic drivers for developing the power of its commercial brands.
At the end of the process, Publicis Conseil was chosen to handle the Corporate division while BETC was chosen to handle the Marketing & Services Division.
Total sincerely thanks Havas WW Paris, McCann and Leo Burnett for their interest in this project.
Source: total.com
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