Porsche Designs New club concept in the U.S.

29 Sep Porsche Designs New club concept in the U.S.

(Oilandgaspress) 29/09/26, – Porsche Design and Newgard Development Group have unveiled Porsche Design Concours, a new car ownership concept built around privately owned automobile studios and a private, membership-based Clubhouse. The first two locations are in West Palm Beach, Florida, and Dallas, Texas, with additional projects planned for select markets across the United States.

The architecture and interior of the first two locations were designed in close collaboration with Porsche Design and executed locally by Gensler for the Dallas destination and Urban Robot Associates for West Palm Beach. Designed for automotive enthusiasts, collectors, and lifestyle-driven owners, Porsche Design Concours reimagines traditional vehicle storage by creating dedicated spaces where cars, work, leisure, and community come together in a single environment.

The first two Porsche Design Concours destinations will comprise 44 privately owned automobile studios, 22 in West Palm Beach and 22 in Dallas, ranging from 250 and 560 square meters. Each studio is conceived to become a unique space in a collector’s life, built for an owner who might work from it in the morning, rest in it in the afternoon, and host friends there by evening. The studios themselves feature deeded ownership, a mezzanine level, a full bathroom, and wet bar facilities, and a climate-controlled environment engineered to protect both valuable vehicles and the comfort of occupants.

At the architectural heart of each destination is The Concours, a central interior automotive promenade that serves as the organizing spine for many of the private studios. Built as an integral part of the experience rather than a traditional exterior drive aisle. The Concours brings the automobile into focus, creating a refined, gallery-like setting for arrival, circulation, and the display of owners’ collections.

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