100% electric Jeep® Avenger featured in TV commercial
The new Jeep® Avenger, the brand’s first 100% electric vehicle, was presented last April to the European media and immediately stole the show: in fact, the vehicle has already won European Car of the Year 2023. In the wake of this new release, it is now time for the model’s first television commercial. The on-air debut for the “Built for the Real World” campaign is set for Tuesday May 9th in Spain. A few days later it will be broadcast in Italy, on Friday May 12th, when it will be shown at primetime simultaneously on all the major networks and broadcast channels. The video will later be used in every European market between May and September 2023, making use of digital and traditional media based on an integrated omnichannel approach.
The commercial shows a Jeep® Avenger making its way through imaginary settings in a virtual world and being driven by an equally fictious character. The turning point takes place when the video’s protagonist removes a virtual reality headset from her eyes and comes back to the real world. The woman driving a real model of the 100% electric SUV allows the adrenaline to rush through her and goes on a real Jeep® adventure. The voiceover underlines the transition from the imaginary world to the real one: “There’s a world full of freedom and adventure but you can’t explore it sitting on your couch: you have to go out and live it for real.”
The campaign showcases the gap between the brand’s past and future: the Jeep® Avenger represents an important milestone for the brand and its journey. Such an extreme and iconic vehicle would have only been thought possible, even just a few months ago, in the virtual world. This new model is everything that Jeep represents, but in a concentrated dimension. What’s more, it is also 100% electric, super versatile, full of technology, featuring a functional design and class leading capability in its segment.
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