bp and Lekkerland extend partnership
London, 27 July, 2023, (Oilandgaspress) -BP Europa SE and Lekkerland SE are continuing their successful convenience partnership in Germany with a five-year extension of their exclusive agreement to deliver REWE To Go stores at Aral retail sites – bp’s German retail brand. This is bp’s largest European convenience supply agreement and brings together Germany’s largest forecourt brand with one of the country’s leading convenience specialists, to provide customers on-the-move with quality food and beverage offers in convenient roadside locations.
The agreement covers the implementation and ongoing development of the REWE To Go at Aral concept, with bp responsible for developing new food service offers in addition to operating the sites. bp will invest in the food service areas of the stores; trialing new offers and testing new concepts – including freshly prepared food in store – to transform the consumers’ forecourt shopping experience, in partnership with Lekkerland.
The trading company Lekkerland* – part of REWE group, one of the leading trading and tourism groups in Germany and Europe – is the exclusive supply partner for the majority of the product ranges stocked in stores across Aral’s network of 1,200 company-owned retail sites in Germany. In REWE To Go stores, customers can pick up high-quality coffee specialties, tasty snacks and drinks, as well as fresh food such as salads, fruit, wraps, desserts, hot and cold dishes, baked goods for self-service and vegetarian products. The stores also provide the regular range of products that drivers expect to find at Aral retail sites including confectionery, tobacco, car care products and engine oil.
Over the past two years, REWE To Go customers have bought over 34 million brötchen (bread rolls), 7.5 million snacks with bockwurst and almost three million gouda crossinos. Customers aren’t only stopping at REWE To Go stores to grab a snack while on the move. Top-up grocery shopping is now prevalent in Germany with 80% of consumers doing top-up shops – and doing it at least once a week.
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