BMW Vision Neue Klasse
London, 11 September, 2023, (Oilandgaspress) – The BMW i Vision Circular has demonstrated how bravely BMW Group is approaching sustainability: as the world’s first vehicle made up of 100 percent recyclable material, it represents the possibilities of a true circular economy. The BMW i Vision Dee as the ultimate digital companion has underscored the great importance of digitalization on the future of driving. Now, with its newest study, the BMW Group is setting its sights 2025 and beyond. “The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalisation, and circularity,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “The Neue Klasse is already bringing the mobility of the next decade to the roads in 2025 – and leading BMW into a new era.”
A new design – pared down to the essentials, with a holistic, future-oriented approach.
With a considerably large advancement in design, the BMW Vision Neue Klasse signals the start of a new era and the strategic significance of the Neue Klasse for the BMW Group. Adrian van Hooydonk, Head of BMW Group Design, adds: “The design of the Neue Klasse is distinctly BMW and so progressive that it looks like we skipped a model generation.”
For the first visualisation of the Neue Klasse, the BMW Group designers deliberately chose the form of a sporty sedan. It embodies both the historic significance of the Neue Klasse, as well as a technological quantum leap into the future. No other vehicle shape more strongly embodies the core of the brand and the sporty essence of BMW. The reserved design language with an almost monolithic vehicle body accentuates signature features, like the kidney grille, the Hofmeister kink of the side window line, and the set-back passenger cell. At the same time, the fresh interpretation of the kidney grille and double headlights transforms the vehicle’s front end into a new and uniform interaction area.
Alongside its pared-down approach, the design of the BMW Vision Neue Klasse radiates an open and future-oriented aura. This is largely attributable to the extensive windows with low side lines, which, along with the giant glass sunroof, fill the entire interior with sunlight. The luminous exterior paintwork in “joyous bright”, with its subtle yellow hue, also underscores the progressive design of the BMW Vision Neue Klasse. The new aesthetic of the vision vehicle, with its pared down design language and positive aura, will shape the exterior design of all subsequent BMW models.
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