Manufacturers with Large Electric Vehicle Portfolio Have Higher Website Satisfaction, J.D. Power Finds
Mercedes-Benz and Hyundai Rank Highest in Respective Segments
TROY, Mich.–(BUSINESS WIRE)–Although overall satisfaction with car manufacturer websites remains flat, satisfaction among electric vehicle (EV) shoppers has increased since the last volume in Summer 2023, according to the J.D. Power 2024 U.S. Manufacturer Website Evaluation StudySM —Winter, released today. Specifically, of the six brands that experienced significant increases, five have a larger EV portfolio.
“Previously, car manufacturers had difficulties showcasing the technological specifications for their EVs in an easily digestible way for shoppers,” said Eric McCready, director of digital solutions at J.D. Power. “Now, the tide has turned as the EV shopping experience has been elevated. Looking ahead, manufacturers that evenly distribute the focus and updates across all vehicle types will see higher satisfaction with vehicle shoppers.”
The J.D. Power U.S. Manufacturer Website Evaluation Study is a semiannual study that measures customer satisfaction of automotive manufacturer websites during the process of shopping for a new vehicle by examining four key measures (in order of importance): information/content; visual appeal; navigation; and speed.
Study Rankings
Mercedes-Benz ranks highest among premium manufacturer websites with a score of 751. Tesla (749) ranks second and Cadillac (737) ranks third.
Hyundai ranks highest among mass market manufacturer websites with a score of 728. GMC (727) and Kia (727) each rank second in a tie.
The U.S. Manufacturer Website Evaluation Study, initially released in 1999, is based on responses from 12,481 new-vehicle shoppers who indicate they will be in the market for a new vehicle within the next 24 months. The study was fielded from October through December 2023.
For more information about the U.S. Manufacturer Website Evaluation Study, visit https://www.jdpower.com/business/resource/us-manufacturer-website-evaluation-study.
See the online press release at http://www.jdpower.com/pr-id/2024001.
About J.D. Power
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world’s leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.
J.D. Power has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business. The J.D. Power auto shopping tool can be found at JDPower.com.
About J.D. Power and Advertising/Promotional Rules: http://www.jdpower.com/business/about-us/press-release-info
Contacts
Geno Effler, J.D. Power; West Coast; 714-621-6224; media.relations@jdpa.com
Shane Smith; East Coast; 424-903-3665; ssmith@pacificcommunicationsgroup.com
