Hyundai Motor Group Establish Foresight Centre
London, July 09 2024 , (Oilandgaspress) ––Hyundai Motor Group (the Group) and the University of Oxford held an opening ceremony for the Oxford-Hyundai Motor Group Foresight Centre at Oxford’s historic Convocation House on July 8 to mark a new partnership between the two organizations.
Based at Saïd Business School, the Foresight Centre is dedicated to exploring the Group’s long-term vision and strategic direction. It will strengthen the Group’s ability to proactively shape the future and identify critical focus points to address future geopolitical shifts and risks in advance. The Centre will conduct innovative research to advance progress for humanity and facilitate interdisciplinary conversations between government agencies, academia and industry experts to develop long-term insights into future societal trends.
The University of Oxford, renowned for its Oxford Scenario Planning Approach (OSPA), has strong expertise in reshaping industry perspectives and conceiving long-term corporate directions.
Specialized programs, such as the Oxford Scenarios Programme and Oxford Futures Forum, will be implemented to share these insights across the Group, ensuring strategic alignment and forward-thinking leadership.
Furthermore, the Foresight Centre will engage with the Group’s open innovation network across key locations, including the United States, China, India, Germany, and Singapore. This collaboration will contribute to the expansion of the Group’s ecosystems in realizing its envisioned future.
The Foresight Centre will be directed by Professor Rafael Ramirez, widely respected for his expertise in future scenario planning, and co-directed by Titular Associate Professor Trudi Lang, who also brings extensive knowledge and experience in strategic foresight.
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