Hyundai Motor’s Nano Cooling Film Campaign
London, September 30, 2024, (Oilandgaspress) –––Hyundai Motor Company is proud to announce that its ‘Made Cooler by Hyundai’ campaign has been honored at the 2024 Asia-Pacific SABRE Awards, with the only award given in the Automotive category.
The SABRE Awards is organized by PRovoke, a global PR marketing magazine. It annually selects and announces companies and projects that have shown innovative PR and marketing results in various regions including Asia Pacific, North America, Europe and Africa. This year, more than 2,000 works were submitted to the SABRE Awards in the Asia-Pacific region.
‘Made Cooler by Hyundai’ is a campaign in which Hyundai Motor provided the world’s first developed Nano Cooling Film to drivers struggling with severe heat and air pollution. The campaign was conducted with the KPR communication group and the Paulus video production company.
Nano Cooling Film technology can lower the in-car temperature by more than 10°C in hot weather by reflecting solar heat and emitting infrared rays inside the vehicle to the outside. In particular, it does not affect the driver’s view based on a high transmission rate.
To roll out the campaign, Hyundai Motor chose Pakistan, where the use of tinting film is prohibited for security reasons, as the ideal market for a pilot program of its Nano Cooling Film. Last April, the company provided the service of applying this film to approximately 70 vehicles in Lahore, Pakistan.
Customers who participated in the campaign expressed great satisfaction with Nano Cooling Film’s outstanding cooling effect, and video content made by local influencers garnered much attention from the community, receiving hundreds of thousands of views.
Information Source: Read Press Release
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