Hyundai Reveals Bold and Efficient Hydrogen FCEV Concept

London, October 31, 2024, (Oilandgaspress) –––Hyundai Motor Company today unveiled its INITIUM hydrogen fuel cell electric vehicle (FCEV) concept at its ‘Clearly Committed’ event held at Hyundai Motorstudio Goyang. INITIUM is a Latin word meaning ‘beginning’ or ‘first’, representing Hyundai Motor’s status as a hydrogen energy pioneer and its commitment to develop a hydrogen society.

INITIUM provides a preview of a new production FCEV that Hyundai Motor plans to unveil in the first half of next year. The concept encapsulates the company’s 27 years of hydrogen technology development and reflects its clear commitment to achieving a sustainable hydrogen society.

This unique hydrogen fuel cell-powered SUV concept also marks the debut of Hyundai Motor’s new design language – called ‘Art of Steel’ – embodying the character of HTWO, Hyundai Motor Group’s dedicated hydrogen value chain business brand.

Hyundai Motor launched its HTWO hydrogen value chain business brand earlier this year at CES 2024, highlighting how Hyundai Motor Group Executive Chair Euisun Chung is focusing the Group’s efforts on hydrogen energy.

Unveiling the vision for HTWO Grid – an end-to-end hydrogen energy solution that spans production, storage, transportation and utilization – Executive Chair Chung expressed the Group’s commitment to actively participate in the development of a hydrogen society and underscored the Group’s capabilities to achieve this goal, highlighting that “The shift to hydrogen energy is for future generations.”

Hyundai Reveals Bold and Efficient Hydrogen FCEV Concept

INITIUM’s development focused on three primary aspects: superior driving range and enhanced performance, which are key strengths of hydrogen cars; a spacious interior and luggage area, making it ideal for families; and unique convenience and safety features distinctive to hydrogen cars.

One of the biggest advantages of a hydrogen FCEV is impressive driving range and the flexibility this brings. With INITIUM, Hyundai Motor has equipped the concept with large hydrogen fuel tanks to maximize the vehicle’s range, enhancing the benefits of hydrogen FCEVs.  

Hyundai Motor has also fitted INITIUM with aerodynamic wheels to reduce drag wrapped in low rolling resistance tires, for a targeted driving range of more than 650 km1) between refueling.

As for performance, INITIUM offers excellent acceleration and smooth overtaking capability. By further developing Hyundai’s fuel cell technology the company has increased the output of the stack and enhanced battery capacity, allowing for an electric motor output of up to 150 kW. This ensures drivers experience smooth driving in urban areas and at higher speeds on highways.

INITIUM delivers an impressive level of interior space and versatility suitable for a family SUV, with a large living space for second-row passengers that features seat backs with a large reclining angle for increased comfort. INITIUM’s wide body and large rear-door opening angle enhance convenience for rear-seat passengers when getting in and out of the car.

INITIUM includes a FCEV-specific route planner that addresses one of the biggest pain points for FCEV buyers: charging infrastructure. With this feature, users can easily plot an optimal route, finding charging stations along the way without having to access a separate app or make a phone call. Users can check the location accessibility and operating status of an identified charging station, as well as the number of waiting vehicles and therefore the possibility of charging.


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