Ford to Reinvest in Trucks, Hybrids, Cheap EVs and Battery Storage

16 Dec Ford to Reinvest in Trucks, Hybrids, Cheap EVs and Battery Storage

Sharpens EV and hybrid strategy, cuts larger EV plans
(Oilandgaspress) Ford is refocusing its Ford+ strategy by redeploying capital toward higher-return opportunities, including expanding trucks, vans and launching a new battery energy storage business. The automaker will drop plans for select larger electric vehicles, citing weaker demand, high costs and regulatory changes.

The company will prioritize hybrids and extended-range electric options, while concentrating pure EV development on its new low-cost, flexible Universal EV Platform for smaller, affordable models. The first vehicle on this platform—a midsize electric pickup—will be built in Louisville from 2027.

Ford expects around $19.5 billion in special charges through 2027, with $5.5 billion in cash impacts, mainly in 2026–27.

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