Mercedes-Benz branded city opens in Dubai

18 Dec Mercedes-Benz branded city opens in Dubai

(Oilandgaspress) Mercedes-Benz and Dubai-based developer Binghatti announce their second branded real-estate collaboration: Mercedes‑Benz Places | Binghatti City. Planned in the Meydan area of Dubai, the project marks Binghatti’s first masterplanned community and extends Mercedes‑Benz Places into a multi‑tower district of 9 million square feet. The development will bring together residential towers within an integrated urban ecosystem focused on design, mobility and community.

Mercedes‑Benz Places | Binghatti City is conceived as a “city within a city”. The masterplan is set to combine luxury residences with cultural and leisure areas, retail boulevards, parks and green corridors, mobility hubs, wellness and sports zones as well as dining, entertainment and community spaces. The intention is to provide daily needs within walking distance and to create a coherent living environment that connects architecture, services and mobility.

Mercedes‑Benz Places reflects the company’s commitment to holistic brand experiences. By moving into branded real estate, Mercedes‑Benz is pursuing its vision of inspirational impact beyond automotive.

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