Plenitude launch children’s book

12 Mar Plenitude launch children’s book

(Oilandgaspress) – Plenitude launches Goodnight Light, a new communication project designed to encourage energy saving by helping children overcome their fear of the dark. The initiative aligns with Plenitude’s mission as a Benefit Corporation, promoting a positive impact on people and the environment while engaging the younger generations.

Fear of the dark is a common feeling, especially among children. When it’s time to fall asleep in their own bed, perhaps alone, everything becomes quieter, their attention softens, and the world that felt so familiar and manageable during the day turns more mysterious. Imagination awakens, filling the room with shadows and shapes.

A Doxa[1] survey carried out in collaboration with Plenitude in Italy, Spain and France to support this international project found that three out of four children aged 3 to 9 are afraid of the dark, especially when going to bed or waking up during the night. Families have to manage this fear on a daily basis and try to reassure their children by finding solutions that help them feel safe during the night.

Among the most common strategies, most parents choose to leave a light on in their child’s room to help them fall asleep peacefully. This widespread habit is not energy‑efficient and often reinforces children’s sense of insecurity rather than helping them overcome their fear.

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