08 Apr Honda announces the winners of this year’s Yūshū recognition scheme
Honda has announced the winners of this year’s Yūshū recognition scheme as it celebrates Europe’s top performing retailers in Customer Experience, based on customer feedback for over 1,500 partners that participate in its Customer Service Index.
Since its European launch in 2022, the scheme has expanded year on year to highlight the importance of customer experience and recognise retailers in automobile and motorcycle, with 60 winners across Sales and Aftersales operations.
In addition, this year sees a brand-new combined sales and aftersales category introduced to celebrate those excelling in both areas of their business, with the winners invited to a gala event in Dublin, Ireland to celebrate and collect their awards.
The Yūshū scheme honours retailer performance as measured by the Honda Customer Satisfaction Index (H-CSI), designed to reflect the ‘Voice of the Customer’ and help the business deliver a positive ownership experience.
Below is the full list of 2025 Yūshū winners from each country:
Automobile
| Award(s) | Winner | Branch | Location |
| Sales, Aftersales, Combined | Lavrysen | Belgium | Laakdal |
| Sales | FOMI | Czech Republic | Frýdek-Místek |
| Aftersales | STYX CAR | Czech Republic | Kolín |
| Combined | AUTOSERVIS KOLOVRÁTEK | Czech Republic | Karlovy Vary |
| Sales, Combined | Bilforum Herning | Denmark | Herning |
| Aftersales | Honda Glejbjerg | Denmark | Glejbjerg |
| Sales | Garage Saint-Michel | France | Avignon |
| Aftersales | Jean Lain Mobilités | France | Valence |
| Combined | Viers Automobiles | France | Brive La Gaillarde |
| Sales | Autohaus Günther Wagner | Germany | Rheinfelden/Baden |
| Aftersales, Combined | Autohaus Eckardt GmbH | Germany | Korb |
| Sales, Combined | Honda Tóth | Hungary | Szolnok |
| Aftersales | Honda Éles | Hungary | Budapest |
| Sales | PAROLISI MOTORS | Italy | La Spezia |
| Aftersales | F.LLI PALOMBA | Italy | Perugia |
| Combined | DECAR | Italy | Cinisello Balsamo (MI) |
| Sales | Auto Scholing Twente B.V. | Netherlands | Almelo |
| Aftersales | Autobedrijf Rotor | Netherlands | Heerlen |
| Combined | Autobedrijf Wesselink Apeldoorn | Netherlands | Apeldoorn |
| Sales | Haugaland Bilsenter | Norway | Karmsund |
| Aftersales | Bjørdal Bil | Norway | Ørsta |
| Sales, Aftersales, Combined | Honda Park | Poland | Łódź |
| Aftersales | PH KONZULTA, s.r.o | Slovakia | Trenčín |
| Sales | Tecnovalles | Spain | Sabadell |
| Aftersales | Galcar | Spain | Ferrol |
| Combined | Styl Auto | Spain | Vilafranca del Penedès |
| Sales | Kronobergs Bilaffär | Sweden | Växjö |
| Aftersales | Sven Almevik Bil | Sweden | Linköping |
| Combined | Autopunkten | Sweden | Stockholm |
| Sales | Garage Des Jordils SA | Switzerland | Boudry |
| Aftersales | Garage Reichenbach AG | Switzerland | Hedingen |
| Combined | Eplatures Automobiles SA | Switzerland | La Chaux-de-Fonds |
| Vehicle Handover | Yeomans Honda Littlehampton | UK | Worthing |
| Aftersales, Combined | Ewens of Cornhill | UK | Cornhill |
Motorcycle
| Award(s) | Winner | Branch | Location |
| Sales, Combined | Top Moto | France | Tarbes |
| Aftersales | Choron Motos | France | Paris |
| Sales, Combined | Semmler GbR, vertr. d. Ralf u. Oliver | Germany | Herborn |
| Aftersales | Hofmann Handels GmbH | Germany | Burglauer |
| Sales | MOTOR BIKE | Italy | San Salvo (CH) |
| Aftersales | ESPRESSIONEMOTO | Italy | Sarzana (SP) |
| Combined | GIULIANO MOTO | Italy | Terracina (LT) |
| Sales, Combined | Lombas e Curvas, Lda. | Portugal | Almada |
| Aftersales | Quitermotos | Portugal | Rio Maior |
| Sales | Moto Hobby | Spain | Pamplona |
| Aftersales | Motor Sport Las Rozas | Spain | Madrid |
| Combined | Ikono Motorbike | Spain | Getafe |
| Sales | J.S Gedge | UK | Pevensey |
| Aftersales, Combined | Belle Vue Motors | UK | Southend-on-Sea |
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