Mercedes-Benz creates a “Welcome home.” experience 

14 Apr Mercedes-Benz creates a “Welcome home.” experience 

Mercedes‑Benz launched its new global “Mercedes‑Benz Studios” initiative with the new location in Copenhagen, establishing city centre brand experiences to strengthen the brand presence in world leading cities. Mercedes‑Benz introduces brand spaces in more than 10 cities across four continents throughout 2026. As one of the 10 most valuable brands in the world of Interbrand’s Best Global Brands ranking – for 10 years in a row – Mercedes‑Benz remains committed to building the most desirable cars in the world, while in parallel creating unique customer experiences.

Core objectives include bringing the brand closer to customers in selected metropolitan areas, gaining awareness, and building long-term customer relationships. Positioned in vibrant urban locations, the Mercedes‑Benz Studios let visitors truly feel the brand’s promise “Welcome home.”. Products, exclusive events, and cultural moments seamlessly connect brand experience and retail, from first contact through purchase. The “Mercedes‑Benz Studios” form an integral part of the “Welcome home.” narrative and are anchored within the 2026 landmark of Mercedes‑Benz celebrating “140 Years of Innovation” – marking 140 years since Carl Benz’s original patent.  Related News