01 Jun Hyundai Debuts “Next Starts Now” Global Campaign Film for FIFA World Cup 2026™
London, (Oilandgaspress) Hyundai Motor Company today unveiled its FIFA World Cup 2026™ global campaign film “Next Starts Now”. The 60-second cinematic brand film features next-generation football (soccer) talents alongside Son Heung-min and Boston Dynamics’ Atlas® robot.
The film will air globally across approximately 180 countries via television, digital and social platforms, reaching football fans worldwide throughout the sport’s most prestigious tournament. This campaign extends Hyundai Motor’s 27-year official FIFA partnership into new territory by combining human innovation with cutting-edge robotics technology.
“‘Next Starts Now’ captures the essence of who we are as a brand. The future isn’t something we wait for, it’s something we create today. These young players, Son Heung-min and our advancing robotics technology all embody that belief. We’re thrilled to share this vision with football fans across the globe during the FIFA World Cup 2026™.” – Sungwon Jee, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company
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