All-New Tata Altroz Unveiled
London, May 12, 2025 , (Oilandgaspress) ––––– Tata Motors, India’s leading automotive manufacturer, today unveiled the all new Tata Altroz, ahead of its much-anticipated launch taking a bold step forward in the premium hatchback segment. Loaded with segment-first features, the all new Altroz offers a compelling package for Indian car buyers seeking design finesse, sophistication, performance, and practicality in a single offering.
Since its debut in January 2020, the Altroz has steadily carved a niche for itself as a distinctive and reliable premium hatchback. As Tata Motors’ first offering in this category, the Altroz marked a significant milestone—being built on the advanced ALFA (Agile Light Flexible Advanced) architecture and earning the distinction of being the safest premium hatchback in the country.
Over the years, the Altroz brand has continuously evolved, refreshing its portfolio with the introduction of the #DARK edition in 2021, the DCA in 2022, the iCNG with its innovative twin-cylinder technology in 2023, and the performance-oriented Racer in 2024. The all-new Altroz builds on this strong foundation, offering customers not just a premium hatchback, but a vehicle that delivers enhanced styling, improved cabin comfort, and next-generation features.
Available in five captivating colour options— Dune Glow, Ember Glow, Pure Grey, Royal Blue and Pristine White—each paired with distinct personas: Smart, Pure, Creative, Accomplished S, and Accomplished+ S, the new Altroz stays true to Tata Motors’ focus on personalisation.
Personas at Glance
| Smart | Pure | Creative | Accomplished S | Accomplished + S |
|---|---|---|---|---|
| (in addition to Smart) | (in addition to Pure) | (in addition to Creative) | (in addition to Accomplished S) | |
| 6 Airbags & ESP | 17.78cm touchscreen Infotainment by HARMANTM | 360 Degree HD surround view system | Drag cut R16 Alloy Wheels | iRA Connected vehicle technology |
| LED Tail lamps | Auto fold ORVM | Ultra view 26.03cm HD Infotainment by HARMANTM | 17.78cm TFT Digital Instrument Cluster | Ultra View 26.03cm HD Digital Cluster |
| Flush door handles | Clima touch Automatic Temperature Control | Luminate LED Lamps | LED Fog Lamps | In Built Map view in cluster |
| Smart Digital steering wheel | LED Headlamps | Push Button start stop | Voice assisted Electric Sunroof | In Built Blind spot monitor |
| Projector headlamps | Rear view camera | R16 Hyper style dual tone Wheels | Wireless Smartphone charger – Qi support | AudioWorX – customizable audio modes |
| 3D front grille | Height adjustable driver seat | Rear AC vents | Infinity LED connected tail lamps | Air Purifier |
| Grand entry 90 degree door opening | Cruise control | Galaxy ambient lighting | Dual tone roof | SOS calling function (E-call/B-call) |
| Voice assisted Electric Sunroof (Optional) | Voice assisted Electric Sunroof (Optional) |
With this unveil, Tata Motors has reaffirmed its intention to lead with innovation and retain its edge in the hatchback segment. Altroz, with its enhanced value proposition, refined styling, multiple powertrain choices, and safety-first DNA, is poised to set new benchmarks in the premium hatchback category.
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