Bp extends forecourt convenience relationship in UK
bp and M&S have agreed to extend their convenience agreement until 2030, aiming to build on the success of their 16-year collaboration and work together to evolve the forecourt offer as customers’ behaviour changes over the next decade.
The pair first teamed up in 2005 to introduce M&S Food stores at bp retail sites in Great Britain and transformed the market by offering a tailored curated range of fresh quality food for the customer on the move. M&S Food is now available at almost 300 bp-operated sites across Great Britain.
“We’re proud to continue to build on nearly two decades of our great partnership with M&S, one of the UK’s leading food retailers,” says Alex Jensen, bp’s senior vice president for mobility and convenience, Europe and Southern Africa.
The convenience sector continues to grow, fuelled by changing consumer demands – shopping little and more often and topping up at convenience stores, and the growing trend for delivered food. During lockdown, customers were buying 20% more at bp forecourt stores and this trend continues as the forecourt becomes an integral part of the community.
Based on Euromonitor analysis, in 45 of the leading economies of the world convenience is expected to nearly double by 2030, growing at more than 5% a year.
Today, customers can choose from a wide range of curated M&S Food products with some bp stores stocking up to 1,300 different M&S Food products.
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