Bugatti Monaco showroom now open
Bugatti ’s all-new Monégasque home, right in the heart of one of the world’s most recognizable roads, lends itself to a unique setting entwining the Bugatti brand with the timeless beauty and history of Monaco, reviving a glorious historic past that inextricably linked Bugatti and Monaco forever.
No one can ignore that Monaco holds a very special place in the annals of Bugatti history. In fact, it was a Bugatti – the Type 35B driven by William Charles Frederick Grover – that won the very first Circuit de Monaco Grand Prix in 1929. And Bugatti’s legendary racing driver, Louis Chiron – who gave his name to the brand’s hyper sports car – was born in Monaco in 1899 and took first place at the Monaco Grand Prix in 1931. As a tribute to this rich legacy, the new showroom is housed on the Formula One Grand Prix racetrack in the famous La Rascasse corner near the celebrated Louis Chiron virage.
Selected guests were invited to celebrate the brand’s new flagship grand opening. They first discovered the new showroom where Bugatti’s ultimate roadster, the W16 Mistral1, took center stage for its first appearance in the French Riviera and were then invited to visit the renowned Cars Collection of H.S.H. the Prince of Monaco located only 100 meters away from the venue. There, Bugatti guests had the opportunity to receive a personalized guided tour by the Director of the Collection, Valérie Closier, and to appreciate the finer details of a selection of Bugatti’s most exclusive cars: the one and only La Voiture Noire2, one of the ten Centodieci3, a rare Divo4 and a very special Chiron Pur Sport5 “Grand Prix”. Those Bugatti creations, along with the W16 Mistral will be exhibited until April 28, offering a very unique opportunity to appreciate them together.
The Bugatti Monaco showroom has been created in partnership with Segond Automobiles Group, which has been operating from the Principality of Monaco for over 35 years and established an incomparable customer service reputation.
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