Bugatti’s unparalleled story of technical excellence, precision, and artistry with the world of horology
London, February 19, 2025, (Oilandgaspress) –––The bond between Bugatti and the most esteemed watchmakers can be traced back to 1925, when Bugatti caught the eye of Swiss watchmaker Mido. Known for its automotive-inspired timepieces, Mido saw in Bugatti the same dedication to performance and design that it expected of itself. Reflecting this, and in respect of Ettore Bugatti’s wishes, Mido released a collection of watches that perfectly echoed Bugatti’s aesthetic.
The passion that led to the creation of these remarkable timepieces was clear to see. A fusion of heritage, elegance, and sophistication, the Swiss timepieces were united with Bugatti in its forward-thinking design philosophy, an approach that solidified the French marque’s place at the pinnacle of automotive innovation and development.
For Ettore, no other brand than Breguet would suffice for this honor. The Swiss watchmaker tasked with crafting a range of chronographs – with a tachometer function to measure speed over time – to be proudly displayed in the center of the steering wheel of the Royale automobiles. Incorporating all the expertise acquired by Breguet since its creation in 1775, a series of 9 on-board chronographs was thus delivered to Bugatti.
The individualized feel of the timepiece was to be enhanced yet further, with the watch’s cream dial bearing the words ‘Spécial pour Bugatti’ and Breguet’s famous pomme hands. Crafted from chrome-plated brass, the dashboard clock was powered by a mechanical movement featuring a power reserve to last eight days with metronomic precision.
Fast forward to the modern day, and Bugatti’s connection to the world of horology is stronger than ever. In 2019, Bugatti and pioneering watchmaker Jacob & Co. embarked on a journey continuing Bugatti’s story in celebrating the concept of time. It is one that has yielded timepieces pushing the boundaries of both form and function; all forging their own path in redefining what is mechanically achievable, allowing hundreds of bespoke components to work together in mesmerizing harmony that, like Bugatti cars, deliver a degree of mechanical beauty never seen before.
Created as a tribute to Bugatti’s tradition of precision engineering and its unique fusion of artistry and cutting-edge design, each Jacob & Co. Bugatti masterpiece exemplifies how Bugatti’s automotive legacy and unparalleled performance has been reimagined through extreme mechanisms that are aesthetically, mechanically and functionally integrated to reflect the cars’ uniqueness.
Heralding the launch of this unparalleled marriage of design excellence, cutting-edge precision, and seamless integration of car and watch design, was the Twin Turbo Furious Bugatti Edition. From the 300+, to the La Voiture Noire, each iteration of this exquisite timepiece pushed the boundaries of watchmaking, like the cars they honored.
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