Dash In Unveils All-New Brand Offering, Fresh Food Menu, and High Touch Customer Experience in Loudoun County, Virginia
Next level Dash In reflects retailer’s commitment to a quality food and beverage experience featuring real, wholesome ingredients cooked fresh on site, a reimagined store environment with indoor and outdoor dining, and a co-located, newly branded Splash In ECO Car Wash
LA PLATA, Md.–(BUSINESS WIRE)–#DashIn—Dash In, a Wills Group company, today unveiled its newest Dash In store in Loudoun County, Virginia. The all-new Dash In features a reimagined store experience and new menu. The menu reinforces Dash In’s commitment to offering wholesome food made on site, using simple, fresh ingredients. The first of its kind for Dash In, the Loudoun County location introduces a store experience that invites guests to linger, with the all-new store featuring both in-store seating and an outdoor patio. The 5,600 square-foot store, located at Gateway Village, 24755 Gum Spring Road in Chantilly, Virginia, features 17 fueling positions and a newly branded Splash In ECO Car Wash.
“The new Dash In is a result of a five-year journey throughout which we worked together across the Wills Group to completely reimagine the store experience for our guests,” said Wills Group President and COO Julian B. (Blackie) Wills. “Today’s opening demonstrates our collective commitment to innovation across Dash In, with our new menu featuring a variety of items made fresh in the store and a renewed Dash In brand that debuts in Loudoun County and will continue to roll out in the coming months across the Mid-Atlantic region. We are excited to introduce the new Dash In experience – and all of its innovative features – to the Loudoun County community.”
Reimagined Design Created to Deliver an Elevated Customer Experience
The newest Dash In location presents a distinct environment featuring natural wood exterior finishes, polished concrete floors, and excellent line of sight throughout the store. Dash In’s open kitchen remains at the center of the store experience, flanked by a beverage wall on one side featuring Dash In’s bean-to-cup coffee, a new line of refreshing beverages, and unique blended beverage offerings as part of Dash In’s craft beverage wall. A beer cave and wine selections are featured on the other side of the central kitchen location. The store was designed to foster transparency and openness throughout the guest experience alongside its fresh-made food offerings.
Renewed Brand Identity Unveiled for Dash In and Splash In ECO Car Wash at Loudoun County Location
Today, Dash In also unveiled the next step in its ongoing commitment to evolving the Dash In brand, introducing renewed Dash In and Splash In ECO Car Wash visual identities at the Loudoun County location. The new Dash In brand features a script font, an updated warm color palette, and a map marker that makes clear Dash In’s commitment to being a destination where guests can receive a warm welcome and share in Dash In’s sense of adventure.
“The Dash In brand revealed today continues Dash In’s commitment to evolving our store experience. We believe our business thrives when we provide better experiences for our guests, each other, and our communities,” said Wills. “We’re not just in the convenience business, we’re in the business of caring for people, too.”
Dash In also introduced a renewed brand identity for Splash In ECO Car Wash at the Loudoun County location. The new 48-foot-long roll-over Splash In ECO Car Wash is open seven days a week and features four vacuum stations.
All-New Menu Debuts Dash In’s Signature Line of Burgers
The all-new Dash In menu expands on Dash In’s signature Craveable menu with the “made for you” menu now including specialty burgers, chips, and baked goods made on site. The menu features “Made for You and Fresh to Go” offerings that include main course salads such as Dash In’s Southwest Steak and Crispy Chicken Cobb, Dash In Kitchen Bowls including La Cocina and the Veggie Power, along with Dash In favorites such as Stackadillas. The Loudoun County Dash In also features a self-serve, automated shake and smoothie machine that prepares more than 40 different beverages to order. Dash In will also continue to serve breakfast all-day using fresh cracked eggs, with this new Dash In location also offering fresh-made biscuits, croissants, and mini-donuts.
As part of Dash In’s commitment to offering customers a fresh and elevated menu, celebrity chef Spike Mendelsohn and Dash In have partnered to present a limited time burger offering – the “Spike Burger” – available at the Loudoun County Dash In through May. Chef Mendelsohn will join Dash In leadership and employees at grand opening events throughout March to introduce the Spike Burger – available only at Dash In.
The Dash In Loudoun County location menu includes a range of fresh-made craft burgers, cooked to order, including the Dash In Double and the Smokehouse, featuring carnitas, fried onions, barbecue sauce, and cheese. Impossible Burger™ is available as a substitute for any burger.
Dash In Grand Opening Weekend is March 31 with Opening Events Continuing in April
Dash In will host a grand opening event on March 31 for the Loudoun community with the ribbon cutting ceremony beginning at 1:00 p.m. when celebrity chef Spike Mendelsohn and Blackie Wills, President and COO of the Wills Group, will unveil the new Spike Burger. Dash In will celebrate with Loudoun County officials and also honor Dulles South Food Pantry, Keep Loudoun Beautiful, and Loudoun Hunger Relief as part of Dash In’s signature community engagement programs – Nourishing Children and Families and Reimagining Outdoor Spaces. Area schools, local first responders and youth leagues will also be recognized during the event, with Dash In donating $25,000 in grants to the Loudoun County community. The grand opening event will feature food samplings, free car washes, and giveaways throughout the day.
On April 13, Dash In, the official convenience store partner of Loudoun United FC, will host Loudoun United FC team members as they join the Dash In team for the day. The Loudoun County community will have the opportunity to meet participating Loudoun United FC team members and coaching staff, with the event featuring food tastings, giveaways, and free car washes.
About Dash In
Dash In, a Wills Group company, was born out of a desire to fuel the journeys of our neighbors through good food, warm smiles and giving back to our local communities. At Dash In, we’re on a mission to transform everyday errands to be more delicious, more delightful, and more rewarding.
Serving customers at more than 55 locations throughout Maryland, Virginia, and Delaware, Dash In is a growing chain passionate about quality, innovation, cleanliness and our communities.
About The Wills Group, Inc.
Headquartered in La Plata, Maryland, the Wills Group is Great Place to Work Certified™ and has nearly 300 retail locations across the Mid-Atlantic region, including Dash In, Splash In ECO Car Wash, and SMO Motor Fuels. A family-owned company since 1926 with expertise in convenience retailing, fuels marketing, and commercial real estate, the Wills Group prides itself on keeping customers’, employees’ and communities’ Lives in Motion. For more information about the Wills Group, visit willsgroup.com.
Contacts
Rayma Alexander
The Wills Group
301-636-0251
Jim Healy
Alluvus
202-321-5808
