FAT International Ice Race
London, February 07, 2025, (Oilandgaspress) –––Polestar set up base camp in the heart of the Austrian Alps for this year’s FAT International Ice Race. Between hot laps and hot shots, the world got its first glimpse of the Arctic Circle collection—a four-wheeled nod to the company’s distinctive racing DNA.
With 5,000 car enthusiasts descending upon a small frozen airstrip beside the normally tranquil Lake Zell, the sleepy town in northern Austria has transformed into a loud and colourful carnival of automotive abundance. In these rarefied circles, you’d better bring your A game. Since its relaunch a couple of years ago, the FAT Ice Race has been called many things. To some, it’s a “Goodwood in the snow”; to others, it’s “the world’s most exclusive winter car event.” For Polestar, though, it’s something altogether different. Something simpler. Something more… fun.
“The FAT Ice Race is the perfect fit for Polestar as it’s all about car culture and performance. We love to excite with our cars and be part of an engaging and inspiring crowd,” explains Michael Manske, Head of PR & Communications at Polestar. “Polestar started as a racing team and you can feel this performance DNA in all our cars—they’re a joy to drive. I think anyone who has been inside one today will tell you that.”
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