Genesis announce arrival in China
Global luxury automotive brand Genesis marked its official entry into China with a spectacular Brand Night held on April 2 at Shanghai’s International Cruise Terminal, where Genesis showcased its unique brand identity and design philosophy. With a stunning drone show titled the “Genesis of Genesis” sweeping over the Bund, Genesis signified its exceptional entry into the Chinese market.
“Today marks the beginning of another audacious chapter for Genesis,” said Jaehoon (Jay) Chang, Global Head of Genesis brand. “The Chinese market serves a critical role in the development of our global business, and we are very excited to present the next generation luxury for China.”
“We are excited to showcase our globally recognized products, Genesis G80 and Genesis GV80, known for the highest quality and distinctive design. We are driven by a purpose to design authentic relationships with Chinese customers.
This is our promise and our differentiator in China to deliver meaningful and stress-free experiences,” said Markus Henne, Chief Executive Officer of Genesis Motor China. “To do that, we will be implementing an all-new business model that will bring our commitments to life.”
New Luxury Defined by a Unique Brand Identity and Design Philosophy
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