Genesis unveils the GV80 Coupe Concept at Genesis House New York
The four-passenger GV80 Coupe Concept adds a new facet to the Genesis brand. It emphasises the duality of the Genesis brand by showcasing the contrasts and juxtaposition that live within the Athletic and Elegance parameters of Genesis’ design philosophy.
Inspired by the X Speedium Coupe Concept unveiled in New York last year, the GV80 Coupe Concept combines the practicality of a lifestyle-oriented SUV with the dynamism of a sports car. It is a visual statement that shares aspirations for a more emotional, performance-oriented model and a preview of Genesis’ future programs.
“At its inception, the Genesis brand began creating luxury sedans, which evolved into the G70, G80, and G90 models,” said Luc Donckerwolke, Group Chief Creative Officer. “Over the past seven years, we have added more lifestyle-oriented models to the portfolio, such as our GV80 and GV70 SUVs. Now we are pushing the envelope with more emotional cars that elevate Genesis’ performance and dynamic attributes.”
Performance-Optimised Athletic Elegance
The GV80 Coupe Concept’s front fascia sports the Double G-Matrix Patterned Crest Grille surrounded by the quad lights, which have evolved from multi-lens array technology to seamless light performance. Cooling is optimised by four slots within the bumper that reduce shadowed thermal flow.
Genesis’ rear-wheel-drive platform provides the basis for the GV80 Coupe Concept’s long bonnet and generous dash-to-axle proportions. These refined proportions are further emphasized by the anti-wedge parabolic line. It is complemented by the muscular contours that contrast with the car’s elegant coupe silhouette.
The front wing wears the ‘Designed by Genesis’ plaque that highlights the exclusive character of Genesis models while the five-spoke forged aluminum wheels and the carbon fibre roof – which contributes to the GV80 Coupe Concept’s dynamic driving qualities by lowering the center of gravity and reducing weight – emphasise the car’s sporty character.
To further reinforce its driving dynamics, the car’s optimised aerodynamic fluidity is complemented by an upper rear spoiler and spoiler lip on the elliptical concave ducktail, which provides increased downforce at speed. The seamless rear lights complete the Two Lines signature at the rear.
The model’s bold design is also emphasised by its Magma exterior colour, which was inspired by the brand’s Distinctly Korean ethos. While describing the colour, Donckerwolke said: “The colour symbolises the self-confident and passionate attitude of Korea. There is a quiet, efficient, disciplined and humble first impression soon contrasted by a high performing and extroverted attitude.”
The GV80 Coupe Concept interior is a contrast between Genesis’ elegant Beauty of White Space philosophy and athletic attributes.
The three-spoke steering wheel plays an important role in emphasising the sportiness of the GV80 Coupe Concept’s interior, which contrasts black Nappa and suede leather with plaid double stitching, orange piping and carbon fibre weaves on the functional surfaces.
Four bucket seats provide increased body support during cornering, contributing to passenger safety and comfort, while the carbon fibre back rest, painted in body color further accentuates the GV80 Coupe Concept’s extroverted character. The structural stiffness of the body is reinforced with a G-Matrix strut brace behind the bucket seats.
The GV80 Coupe Concept confirms Genesis’ commitment and ambitions to deliver innovative luxury products with bold, emotional resonance.
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