GM to sell electric Cadillac in European markets
London, 5 October 2023, (Oilandgaspress) – General Motors said on Thursday it would start selling all-electric Cadillac vehicles in Switzerland, the first step in a return to European markets .
In a blog, GM’s European head Jaclyn McQuaid said Swiss direct-to-consumer sales of the premium brand would be followed by five additional European markets over the next couple of years – with Sweden and France next in line.
The Cadillac Lyriq will be the first model available to Swiss drivers, and GM’s McQuaid said customers will be able “complete the entire purchase online in a matter of minutes.”
The Lyriq will have a starting price of 82,000 Swiss francs ($89,490).
Electric vehicle (EV) sales are taking off in Europe – more than one in five new cars sold in the European Union in August were fully electric. Competition also is intensifying, with a number of Chinese EV makers targeting European consumers.
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