Hyundai Celebrates Community and Cultural Vibrancy
London, July 02 2024 , (Oilandgaspress) ––– Hyundai and its African American marketing agency of record, Culture Brands, proudly announces the launch of its latest multicultural campaign, “Everyone’s Outside,” featuring the highly anticipated, refreshed 2025 Hyundai Tucson Hybrid. Building on the success of the OKAY Hyundai campaign, this new installment celebrates the joy of communal and neighborhood moments, and the rich tapestry of culture.
The “Everyone’s Outside” campaign uniquely combines Tucson’s enhanced performance and hybrid features with vibrant community scenes where people of all ages are relishing the warm weather. Produced by Stept Studios and directed by award-winning filmmaker Maya Table, this campaign offers a fresh perspective on everyday life including navigating a bustling gas station. The campaign highlights the 2025 Hyundai Tucson’s hybrid efficiency, sleek design, and innovative safety features. Prominent editor Vinnie Hobbs, famed for Kendrick Lamar’s “Alright,” edited the spot. The soundtrack, featuring an original licensed track by Brooklyn-based musical group Phony Ppl, enhances the energetic and nostalgic feel, resonating with audiences on multiple levels.
“Everyone’s Outside” will be showcased through various media channels, including, digital, and influencer engagements, branded content development with culturally relevant media partners and other digital touchpoints further entrenching Culture Brands’ goal to influence awareness and opinion through the storytelling of impactful and relevant narratives. There are 30-, and 15- second versions of the spot available for broadcast and digital channels.
Culture Brands
Culture Brands is an independent, minority and female-owned agency that exists to authentically celebrate, reflect and represent African Americans in media. Founded in 2017, by 15-year advertising veteran Eunique Jones Gibson, we create culturally relevant and affirming campaigns and content that engage African American audiences by ensuring they are seen, heard and valued. At Culture Brands, we are constantly engaged in a two-way conversation with the African American community through our owned and operated media platforms and consumer brands such as the award-winning Because of Them We Can® and #CultureTags®. The agency is headquartered right outside of the nation’s capital in Lanham, MD.
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