Hyundai Strengthens U.S. Marketing Team
London, August 01, 2024, (Oilandgaspress) –– Aimed at leading the industry with data-driven marketing solutions and breakthrough creative strategy, Hyundai Motor America has restructured its marketing department creating two new divisions: marketing creative and marketing performance.
Effective August 1, Angela Zepeda will lead the marketing creative division as chief creative officer and will oversee social, creative, experiential marketing, and multicultural marketing. Sean Gilpin will assume the role of vice president, marketing performance and will lead the marketing performance division, which will include media buying, customer communications (customer relationship management, consumer website, digital retail solutions), tier two marketing and marketing financial management. These U.S. marketing teams will work as one under Randy Parker, chief executive officer, Hyundai Motor America. Gilpin will also retain his global responsibilities as vice president of global sales marketing for Hyundai Motor Company.
“We recognize that customers have a lot of options when it comes to buying a car,” said Randy Parker, chief executive officer, Hyundai Motor America. “From EVs and hybrids to technology innovations, the market is filled with noise and information that can be confusing to customers and sometimes distract from the core brand message. This restructure will allow us to build marketing programs around data and sales performance that will help propel us to the forefront of the industry.”
The marketing creative team will focus on producing and developing creative content to engage audiences across all marketing channels. The marketing performance team will take an analytical approach to reviewing the placement, volume and quantitative effectiveness of marketing strategy to drive operational excellence and better align with sales performance. The two divisions will work together to deliver industry-leading marketing and advertising that drive shopping activity.
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