Hyundai Unveils new Elantra N design and N brand at Auto Shanghai 2023
Hyundai Motor Company is actively strengthening its competitiveness in the Chinese market by showcasing the advanced technologies of its high-performance N brand at Auto Shanghai 2023.
Today, the company unveiled the exterior design of the new Elantra N (badged as Avante N in Korea) at Auto Shanghai 2023, marking N brand’s full-scale entry into the Chinese market. The trade show (officially known as the Shanghai International Automobile Industry Exhibition) is underway at the National Exhibition and Convention Center in Shanghai, China, and runs April 18–27.
Hyundai Motor also debuted MUFASA, a compact SUV specifically designed for China, signaling the company’s strong commitment to rebounding in the world’s largest vehicle market.
“Hyundai is making a new leap forward in China through its active transformation into a smart mobility solution provider,” said HyukJoon Lee, Executive Vice President of Hyundai Motor Group China (HMGC), in his welcome remarks at the company’s press conference.
Hyundai Motor officially announced the full-scale launch of the N brand in China with the unveiling of the new Elantra N’s exterior design.
By entering China, Asia’s largest high-performance vehicle market, Hyundai Motor plans to promote the N brand’s product competitiveness and differentiated customer experiences while building Hyundai’s local fan base and strengthening its competitiveness in the Chinese market.
The new Elantra N, whose exterior design was unveiled for the first time in the world today, is a high-performance sedan based on the facelifted new Elantra standard model, which launched in Korea in March. It is characterized by its refined base car design and dynamic driving capability inspired by technological advances made by Hyundai Motorsports.
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