Japan celebrates Automobili Lamborghini 60th Anniversary
Lamborghini hosted its 60th Anniversary Lamborghini Day at Suzuka Circuit on 23 February to commemorate the brand’s 60th year. Over 280 Lamborghinis, including both current and classic cars and limited-edition models gathered at Suzuka Circuit. The event kicked off with a parade run around the track where more than 250 Lamborghinis participated from throughout the company’s history, from the Miura to the Countach LPI 800-4. This parade run was recognized by Guinness World Records as the “Largest parade of Lamborghini cars”, a record for the most Lamborghinis driven at one time (251 cars).
Stephan Winkelmann, Chairman and CEO, Automobili Lamborghini, said “This year marks the 60th anniversary since Lamborghini was founded in 1963. The fact that so many Lamborghinis, from current models to classic cars, gathered at the internationally renowned Suzuka Circuit is proof that our brand has touched the emotions of many people here in Japan over its long history and is still so valued today. It is also an immense pleasure to witness this special moment of receiving a Guinness World Record during an important year such as this.”
The 60th Anniversary Lamborghini Day honored the company’s long history with a display of past Lamborghinis such as the 350 GT, the Islero and the Countach which were all restored by the brand’s Polo Storico Department. The Ad Personam area recreated the permanent facilities of Lamborghini Lounge Tokyo where owners can choose an endless combination of colors, trims, extra features and special finishes for exterior and interior customizations of their new Lamborghini.
The event was also an opportunity to exhibit two pieces of art: the “Time Gazer” and the “Huracán STO Time Chaser_111100”. The results of a disruptive and avant-garde collaboration between Japan’s most innovative contemporary artist IKEUCHI and Automobili Lamborghini, the two commissions pay tribute to the company on the occasion of its 60th anniversary. Finally, yet importantly, this event was the stage for the Japanese market debut of the Huracán Sterrato, which was originally unveiled at Art Basel Miami Beach in November 2022.
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