JLR Data and AI event 2024
London, October 25, 2024, (Oilandgaspress) –––JLR celebrated its second DataFest at the company’s headquarters in Gaydon, UK, on October 23 and 24. Following on from the success of its inaugural iteration in 2023, the landmark Data and AI event showcased the importance of data through cross‑functional sessions to explore how data is used across the enterprise, the values it holds and how it will unlock JLR’s vision of the future.
Streamed to 40,000 colleagues worldwide, ahead of its Gaydon finale, DataFest toured JLR’s Manchester, Halewood and Solihull UK sites, alongside Shannon, Ireland, plus a Share Fair at Gaydon featuring 39 vendors including NVIDIA, Google, Salesforce, Jaguar TCS Racing, Microsoft, AWS, Tata Communications and Tata Technologies.
Opening the event, Tony Battle, CIO at JLR, and Chrissie Kemp, CDAO at JLR, were joined by guest speakers Anthony Hills from NVIDIA and John Abel from Google. NVIDIA insights included how they are democratising and demystifying Generative AI through helping standardise the complicated deployment of AI models, and showcasing NVIDIA NIM Agent Blueprints AI use cases. Agent Blueprints can be digital human forms that use pre‑trained reference data workflow AI, and could provide customer service support, give interior design advice and even be brand ambassadors of the future.
Google’s John Abel provided an insight into the world of AI including how to understand AI and the difference between AI and GenAI. Traditional AI focuses on understanding historical data and making accurate predictions, Generative AI learns from massive amounts of data to create new content, while Agentic AI can autonomously strategise on how to execute a task without human intervention.
Ian Jones, CEO of Goonhilly Earth Station, revealed the similarities between the space and automotive industries, both of which are rapidly growing and changing. He discussed how moving from geostationary satellites to LEO (low earth orbit) constellations, are comparable to the automotive industry’s transformation from historically diesel and petrol engines to adopting an electric future, and how software‑defined satellites, are similar to software‑defined vehicles.
He also shared how satellites are impacting the automotive industry, for example how GPS uses medium earth satellites and most in‑car communication works through local cell (telecommunications) towers. In the future, vehicles will communicate directly through spacecrafts and satellites, and what the two industries can learn from each other, citing the need to change to stay ahead of trends and be leaders in their respective fields, while Ed Parsons, Google’s Geographer and EMEA Open Data Lead, delved into the world of cartography, what it means and its impact on daily lives and society.
JLR’s Enterprise Data Architecture team shared how data will be used to deliver clarity across the enterprise by maturing its capability model and improving the Enterprise Operating Model, and the Attract and Retain Value Creation Stream discussed how data is helping JLR to elevate modern luxury experiences for its clients.
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