Lamborghini inaugurates “Dreamaway – Lamborghini through the eyes of the world”
London, 16 May 2024, (Oilandgaspress) –Lamborghini opens its doors to dreams with an exhibition titled “Dreamaway – Lamborghini through the eyes of the world”, transforming the Sant’Agata Bolognese headquarters into a “diffused museum”. The exhibition brings together artworks created during 2023 by internationally renowned artists, commissioned by Lamborghini dealers worldwide to celebrate the company and its 60 years of innovation and design. The exhibition of modern art in pure Lamborghini style is dedicated to everyone, employees and visitors alike, with the exhibition opening just before International Museum Day on Saturday, May 18.
After their unveilings at various local events held to celebrate Lamborghini’s 60th anniversary, the artists’ creations from all over the world have now returned to take center stage right in the heart of the company’s premises. Each work, ranging from spray paintings and oil on canvas paintings to sculptures and photographs, is unique and designed to embody the spirit and identity of the House of Sant’Agata Bolognese, while also reflecting the different cultures of the artists’ countries of origin.
Not surprisingly, the exhibition is called “Dreamaway”, as an invitation to dream, to travel new roads and to be transported far away through a cosmopolitan perspective.
It is precisely with the idea of a narrative journey that the artworks are placed in different areas of the company premises. Welcoming the visitors outside the museum is the imposing bull, symbol of the company, made of cast bronze and life-size. Inside, creations range from works that celebrate the iconic nature of the cars on display in the Lamborghini Museum to canvases with bold, vibrant colors that evoke the dynamic atmosphere of the production lines.
The choice of materials and techniques also influenced where the works would be shown. Works made of carbon fiber, for example, are on display in the composite materials department, while a hood entirely hand-painted with an airbrush is placed at the entrance to the paint shop.
Despite the variety of two-dimensional works and sculptures, they all converge to evoke the brand’s iconic heritage and the company’s futuristic vision, summed up in the manifesto “Driving Humans Beyond”. It’s a philosophy that embodies Lamborghini’s mission to transcend limits, standards and conventions, serving as a source of inspiration for future generations.
The Automobili Lamborghini Museum, the venue for the main works of the “Dreamaway” exhibition, is open daily from 9.30 a.m. to 7.00 p.m. from May to September and until 6 p.m. from October to April.
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