Mercedes-AMG GT Coupé launch powerful campaign film, SO AMG
London, 15 November 2023, (Oilandgaspress) – The all-new Mercedes-AMG GT Coupé (WLTP: combined fuel consumption: 14.1 l/100 km; combined CO₂ emissions: 319 g/km)[1] blasts through the desert, stunning unsuspecting onlookers. It sends a clear message that the sky is the limit for the performance luxury brand from Affalterbach. The new headline film reaches beyond the physical attributes of supreme sports cars to express the passion and emotion of the AMG brand, shared by countless enthusiasts around the globe. It is a powerful climax to the multifaceted SO AMG campaign that began in August with the world premiere of the all-new AMG GT Coupé. Echoing themes from the film, the campaign reaches a memorable conclusion at the Speedvegas track in the desert on the outskirts of Las Vegas. Here, the event facility “Speed City” was purpose-built by Mercedes-AMG together with Swiss luxury watchmaker IWC Schaffhausen as the latest collaboration in a relationship spanning nearly 20 years. It provides the setting for a breathtaking drone show starring Mercedes-AMG PETRONAS F1 Team drivers Lewis Hamilton and George Russell behind the wheel of two Mercedes-AMG GT 63 4MATIC+ Coupés.
Speed City also provides the perfect setting for a celebration to mark the return of Formula OneTM to Las Vegas after an absence of 40 years. In the run-up to the race weekend, enthusiasts can savour a special Driving Experience with the AMG Driving Academy in fleet of the latest AMG models.
“The new Mercedes-AMG GT is a remarkable driving machine. But it is so much more than that. First and foremost, it inspires emotions – whether that’s making your heart beat faster or putting a smile on your face. The SO AMG film encapsulates those feelings and sets the stage perfectly for the campaign’s grand finale at Speed City. Not only are we putting on a thrilling show with IWC, we are also hosting the World’s Fastest Family for an unforgettable driving experience with amazing products. And given our brand’s proud motorsport heritage, it is a fitting way to celebrate the return of Formula One to Las Vegas.”
Michael Schiebe, Chairman of the Management Board of Mercedes‑AMG GmbH
Bold, emotional, fun – campaign film featuring special guest cameos is SO AMG
The film starring the all-new Mercedes-AMG GT Coupé captures the essence of not only the brand’s top model but also the unique and intangible bond that connects every member of the World’s Fastest Family. The zenith of the SO AMG campaign conveys not only the power and passion of the GT, but also the feeling that infuses every model in the Mercedes-AMG line-up. In one minute and 55 seconds, it fills the gaps left by pure technical specifications with a bold depiction that is as deeply emotional as it is fun – SO AMG, in fact. Featuring Lewis Hamilton and George Russell, it also includes cameos from other well-known faces from the World’s Fastest Family – look out for appearances by musician, tech entrepreneur and philanthropist will.i.am as well as Toto Wolff, CEO and Team Principal of the Mercedes-AMG PETRONAS F1 Team.
Set in the vast lunar landscape of the Nevada desert, the film starts with its feet firmly on the ground. As the immense power of the all-new AMG GT is unleashed, the action moves skyward to the thrilling spectacle of the virtual AMG Hyperdome circuit as it materialises high above. The unmistakable thundering roar of the 585 hp AMG 4.0 litre V8 biturbo engine underpins an iconic soundtrack, generating goosebumps and leaving onlookers stunned – proving that the sky is indeed the limit for AMG performance.
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