Mercedes-Benz reinforces its “Inspired by China, Innovating in China” strategy
London, 25 April 2024, (Oilandgaspress): – Mercedes-Benz is further strengthening its commitment to the Chinese market with a range of new models and technological capabilities. Key to this is the expansion of the Mercedes-Benz R&D footprint in China. At the Research & Development Center Shanghai, Mercedes-Benz is opening a new building comprising advanced hardware and software facilities designed to accelerate digital innovation.
This year’s Auto China is also the backdrop for two world premieres. The first was for the new Mercedes‑AMG flagship, the GT 63 S E PERFORMANCE, which took place on the sidelines of the Formula 1™ weekend in Shanghai. The second celebrated the arrival of the all-new electric Mercedes-Benz G-Class. It took place at a dedicated event in Beijing’s Art District 798 to mark the start of the show. This undisputed off-road icon takes pride of place on the stand alongside the full model portfolio, namely the all-new G 450 d (energy consumption combined: 10.0-8.7 l/100 km | CO₂ emissions combined: 261-227 g/km | CO₂ class: G)1, G 500 (energy consumption combined: 12.3-10.9 l/100 km | CO₂ emissions combined: 281-248 g/km | CO₂ class: G)1 and Mercedes-AMG G 63 (energy consumption combined: 15.7–14.7 l/100 km | CO₂ emissions combined: 358–335 g/km | CO₂ class: G)1. There will also be show debuts for the Concept CLA Class, the new E‑Class long-wheelbase, the updated all-electric Mercedes‑Benz EQS and the Mercedes‑Maybach S‑Class and GLS Night Series (Mercedes‑Maybach GLS 600, energy consumption combined: 14.2-13.9 l/100 km | CO₂ emissions combined: 321-314 g/km | CO₂ class: G)1. Plus, a new partnership in China with Electronic Arts further strengthens the brand’s focus on delivering fully immersive in-car entertainment.
“China is our most important market and a crucial technology hub for the global automotive industry. China is also a trailblazer for technological innovations and future trends. That’s why we continue to invest in China, expand our R&D and industrial footprint and accelerate the transformation towards electrification, digitalisation, and carbon neutrality.” – Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG
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