Mercedes-Benz unveiling Ice Spice’s unique art piece based on all-new CLA
London, April 18, 2025, (Oilandgaspress) –––– From its world premiere in Rome last month to an artistic debut in Manhattan, the all-new Mercedes-Benz CLA is already proving itself as the perfect canvas for a new class of creatives to leave their mark. As the most intelligent and efficient series production car ever made by Mercedes‑Benz, the CLA serves as the ‘muse’ for the new ‘Class of Creators’ initiative, a global multi-collaboration with five visionary artists shaping the future of music, fashion, design and beyond.
“The all-new CLA is the leading-edge trailblazer of our portfolio – the gateway into the world of Mercedes‑Benz. We are thrilled to collaborate with our ’Class of Creators’, represented by Ice Spice, Gustaf Westman, KidSuper, League of Legends and Hot Wheels. Together, we want to connect and engage with diverse communities by inviting them to be a part of this conversation.”
Bettina Fetzer, Vice President Mercedes-Benz Digital & Communications, Mercedes-Benz AG
The unveiling of a one-of-a-kind Mercedes-Benz CLA art piece by Ice Spice marked the debut of the ‘Class of Creators’ and was celebrated during the grand opening of the newly renovated Mercedes-Benz of Manhattan dealership. The four-time Grammy-nominated and multi-platinum artist was the first of the five partners to receive the keys to the new CLA, creating a unique art piece that fuses Mercedes-Benz DNA with her unmistakable creative signature and personality. Her molten chrome CLA artwork features signature elements, including her hallmark “Princess of Rap” diamond-encrusted chain jewellery. This theme extends to the limited capsule fashion collection of black and pastel t-shirts, hoodies and more, set to launch soon.
As a New York native who first hit the music scene in late 2021, Ice Spice was a perfect fit to kick off the ‘Class of Creators’ multi-collaboration thanks to her iconic style and spirit of confidence and empowerment.
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