Mercedes-Maybach presents its first Haute Parfumerie collection,
London, September 05, 2024, (Oilandgaspress) ––Mercedes-Maybach is a synonym for timeless yet forward-looking automobiles. The brand represents a lifestyle that combines beauty and excellence and turns life into an extraordinary journey. Now it invites to discover that lifestyle in the form of high-quality perfumes. The six exclusive unisex fragrances, developed in co-operation with INCC Parfums, combine the brand values of elegance, exclusivity and passion. The renowned Maître Parfumeur Anne Flipo is responsible. In addition to the pursuit of exceptional beauty and intensive research into the highest quality ingredients, each fragrance also harbours a vision: The creation of a collection that reflects the same perfection as the Mercedes-Maybach vehicles.
The flacon also pays homage to Maybach’s brand DNA. Its sides are finished with polished aluminium, on which the Maybach logo and the name of the fragrance are engraved – this finish is reminiscent of the chrome elements in Mercedes-Maybach vehicles. The Maybach Pattern adorns the glass on the front and back. The flacon also comes with an elegant wooden base in which it can be placed. High-quality packaging in ivory colour rounds off the sensory experience of the fragrance. The materials for the flacon, the wooden base and the case come from sustainable production.
With the new Maybach fragrances, Mercedes-Benz and INCC are continuing their successful licensing partnership.
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