Neste reinforcing its status as the 2nd most valuable Finnish brand
For the second consecutive year, Neste has been ranked as the 2nd most valuable Finnish brand by Brand Finance, the world’s leading independent brand valuation and strategy consultancy.
According to the Brand Finance Finland 25 2023 ranking published in the beginning of April, Neste’s brand value increased by 27% to reach EUR 2.8 billion in 2023. This makes it the 2nd most valuable brand in Finland. With these latest figures, the Neste brand value has grown by 93% since 2020.
Brand Finance has calculated the brand value of the Neste brand six times between 2018 and 2023. This year’s report highlights that, ”in the midst of geopolitical and financial turbulence, Neste has shown resilience. It has continued to work on its renewables growth strategy and transformation through progress in investments and acquisitions.”
Every year, Brand Finance evaluates 5,000 of the world’s biggest brands. In the Brand Finance Finland 25 2023 report, the Finnish brands were evaluated with Royalty Relief methodology focusing on the areas of Brand Strength, Royalty Range and Forecast Revenues.
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