New Director of Design at Bugatti
London, 01 August, 2023, (Oilandgaspress) -After 15 years with Bugatti, Frank Heyl has been named Director of Design in place of the recently retired Achim Anscheidt.
Having started as Senior Exterior Designer at Bugatti in 2008, latterly Head of Exterior Design and then Deputy Design Director, he has guided the visual identities of models like Chiron1, Divo2, Bolide3 and W16 Mistral4, developing an intimate appreciation of the importance of design in the Bugatti legacy, drawing from a century of history and the values of a brand founded by a family of artists and genius engineers.
Taking responsibility for the design future of an iconic brand like Bugatti, as well evolving the relatively young identity of the cutting-edge Rimac Automobili brand in his dual role as Director of Design for Bugatti Rimac, requires not only a natural talent and a deep-rooted fascination for style, but also a foundation in the history and techniques of automotive design. This education in Frank’s case came courtesy of the Royal College of Art in London, an institution known for nurturing some of the most talented minds in the industry. Frank strives to continue this philosophy with the most technologically advanced, breathtakingly beautiful and authentic designs. “It is with great humility, respect, honor, pride, and joy that I take on this new responsibility to write the next chapter in this legendary brand’s ethos with dignity.”
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