Porsche AG realigns its sales and marketing department
London, April 04, 2025, (Oilandgaspress) –––In February 2025, Matthias Becker was appointed as the new Member of the Executive Board for Sales and Marketing at Porsche AG. The Sales and Marketing Board department is now realigning its team: Robert Ader will become the new Managing Director of Porsche Germany on 1 May; Dr. Christiane Zorn will take over the Overseas and Emerging Markets region at the same time; and Iryna Kauk will become responsible for the Europe sales region (excluding Germany) in the future.
Ader has been with Porsche since 2001 and most recently headed global marketing at Porsche AG and the European sales region. As Managing Director of Porsche Germany, he succeeds Alexander Pollich, who moved to Shanghai in September 2024 to become President and CEO Porsche China, Hong Kong and Macao. Arthur Willmann will take on the responsibility for global marketing at Porsche AG from May, in addition to his current role as Head of Digital Experience & Data.
Ader’s move and the appointment of Becker to the Executive Board of Porsche AG will result in further personnel changes in its sales department: Iryna Kauk will be responsible for the Europe region (excluding Germany) in the future. Kauk most recently headed the Porsche Central and Eastern Europe subsidiary in Prague. She will be succeeded by Michael Kirsch, who has been with Porsche since 2012 and has served as CEO in the Korea, Japan and China markets, among others.
For the past 10 years, Becker oversaw the Overseas and Emerging Markets region. After his appointment to the Porsche Executive Board, he initially continued to run the region on an interim basis. On 1 May, Dr Christiane Zorn will take over responsibility for the region. Zorn was most recently responsible for product strategy at Audi AG.
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