Porsche Reports strong growth for the 911 and Taycan in 2023
London, 13 January 2024, (Oilandgaspress): – Porsche delivered a total of 320,221 cars over the past 12 months. That’s three per cent more than in 2022. “Even in times of global economic uncertainty, our brand remains desirable and exclusive,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “Last year we benefited in particular from Porsche’s very balanced position in its largest sales regions. We will continue to optimise this harmonious market distribution.”
The Porsche 911 recorded the largest increase of all model lines in 2023, with an increase of 24 per cent. The 911 was delivered to 50,146 customers worldwide. The Taycan also posted double-digit gains, with 40,629 customers taking delivery of their new car (+17 per cent).
The model with the highest number of deliveries was the Cayenne. Examples of the SUV were delivered to 87,553 customers last year (-8 per cent). The decline compared to 2022 can be explained by the model change – including the staggered launch of the new generation worldwide since the market launch in April, as well as a software update for the hybrid models to ensure the best possible quality. The Porsche Macan was delivered to 87,355 customers and thereby remains at the previous year’s level. In the last year of its life cycle, the outgoing generation of the Panamera posted 34,020 deliveries. The new generation of the luxury sedan, which celebrated its premiere in November, will be available to customers from 2024. The 718 Boxster and 718 Cayman models posted 20,518 deliveries (+13 per cent).
| Porsche AG Deliveries | January – December | ||
| 2022 | 2023 | Difference | |
| Worldwide | 309,884 | 320,221 | +3% |
| Germany | 29,512 | 32,430 | +10% |
| North America | 79,260 | 86,059 | +9% |
| China | 93,286 | 79,283 | -15% |
| Europa (excluding Germany) | 62,685 | 70,229 | +12% |
| Overseas and Emerging Markets | 45,141 | 52,220 | +16% |
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