Precision Group Announces Corporate Rebrand Reflecting Expanded Services
Expanded Offerings Under New Brand to Enhance Customer Experience and Market Presence
HOBBS, N.M.–(BUSINESS WIRE)–Precision NDT, a leader in non-destructive testing, announced today a transformative rebranding initiative. This strategic rebrand reflects the company’s expansion into comprehensive asset integrity, safety, and environmental services, positioning it as a forward-thinking provider of industry-leading insights with a commitment to innovation and integrity.
“Today marks a true milestone for our company as we evolve into Precision Group,” said Trent Loney, CEO of Precision Group. “Our new identity will better reflect the full scope of our expertise and offerings. It also underscores our ongoing mission: to shape the future of asset integrity using advanced technology and precise insights that protect what matters most.”
Precision Group emerges from the unification of several entities, including Precision NDT, Precision Asset Integrity, Precision Safety, and Precision Environmental, to form a robust brand architecture that will bolster its market presence and ensure a seamless customer experience.
The rebranding includes the introduction of a new tagline: “Insight. Integrity. Innovation.” This will serve as a guiding light for the company’s approach to service and business practices.
“The essence of Precision Group is reflected in our new tagline,” added Casey Nelton, Chief Human Resource Officer. “It’s not just about what we do, but how we do it — with insight that comes from deep expertise, integrity that builds trust, and innovation that leads the market.”
The rebranding will not alter the quality or range of services customers have come to trust, and all offices will remain operational to support growth and expansion.
The announcement will coincide with the launch of the new website on February 13, 2024, showcasing what Precision truly represents. The company encourages all stakeholders to reach out with any questions and to embrace this exciting change.
“We eagerly anticipate the next phase in our company’s growth,” stated the CEO. “The cutting-edge technology, seasoned team of experts, and commitment to safety that define our company are the pillars of Precision Group’s success and will continue to propel us forward.”
For more information, please visit theprecisiongroup.com.
About Precision Group
Precision Group is a global leader in asset integrity, safety, and environmental services. With a legacy of excellence in non-destructive testing, the company is committed to delivering insights with integrity and driving industry innovation. Precision Group’s unified brand represents a diverse range of services that includes Precision NDT, Precision Asset Integrity, Precision Safety, and Precision Environmental.
Contacts
Casey Nelton
Chief Human Resources Officer
575.234.1152
