Production of Toyota C-HR starts
London, 08 November 2023, (Oilandgaspress) – Toyota Motor Europe (TME) has started production of the all-new Toyota C-HR, including its first European battery assembly, at its plant in Sakarya, Turkey. With a new investment of €308 million injected into its manufacturing facilities, Toyota Motor Manufacturing Turkey (TMMT) is Toyota’s first European plant to produce plug-in hybrid vehicles.
When first introduced, the Toyota C-HR set a new styling benchmark in the European C-SUV segment with its dramatic, sharp-edged design closer to the look of sports coupes. The new model which further stretches its design boldness has been developed and engineered in Europe. Since its launch, the Toyota C-HR has maintained a strong sales performance across its lifecycle with cumulative sales of over 800,000 vehicles. During this period, Toyota C-HR attracted many new customers helping to move the Toyota brand’s European market share from 4% to 7%.
The all-new Toyota C-HR comes with four electrified powertrains: 1.8 and 2.0-litre Hybrid Electric (HEV) models, 2.0-litre HEV model with intelligent all-wheel drive (AWD-i) and 2.0-litre Plug-in Hybrid Electric (PHEV) model. In Europe’s largest, most competitive SUV market, Toyota C-HR’s entirely electrified line-up offers diverse options of affordable and practical low carbon emission vehicles that meet customer needs and accelerates the pace of CO2 emissions reduction.
Toyota has invested €308 million to modernise TMMT’s production lines in view of further electrification with total investment in the Sakarya plant now reaching €2.5 billion.
The new investment further diversifies TMMT’s production. In addition to the Corolla Sedan and the all-new Toyota C-HR PHEV, plug-in batteries will be assembled for the first time in Europe. The new battery line has the capacity to assemble 75,000 battery units annually.
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